CASE STUDY - Atlassian: The Cloud, AI, and Carbon

Atlassian, a cloud-based enterprise software company, is navigating “digital sustainability” as it pursues a net-zero target by 2040 amid rapid growth in AI.

Key challenges, including heavy Scope 3 emissions tied to hyperscaler cloud providers, the rising energy and water footprint of AI, the complexity of tracking emissions from a distributed workforce, and tightening global sustainability regulations. Opportunities for climate leadership through using procurement power to push suppliers toward science-based targets, collaborating with partners to set and meet net-zero goals, and helping customers accelerate their own climate transitions. The case study emphasises transparent reporting, proactive risk management (i.e. work-from-home energy use and exploring VPPAs), and the central role of collaboration across companies and teams to decarbonise the broader digital ecosystem.